Though the study and practice of real online scenarios, students learn how online businesses apply strategic online tactics to increase revenue, drive traffic and provide respective consumers with a service or information. This course provides an understanding of the internet and online business, as well as a wide variety of internet operations, such as search engine optimization, search engine marketing, email marketing, customer relationship management, promotions, viral marketing, networking and other innovative strategies.

Digital Marketing  + 36 Hour Project ( 72 Hours Total) 

Expand your knowledge of digital marketing and earn 36 additional hours by completing this unique, self-paced digital marketing project. Students will take on the role of digital marketing manager for a company of their choice. You will need to analyze website design and functionality, Customer Relationship Management, email campaigns, Influencer Marketing, and more. While you make recommendations that will increase the company’s sales in order to generate more revenue. You will also grow your ability to: Build Relationships with Target Audiences, Devise Content Strategy, Create a Branded Slide Deck, Give a Presentation.

Digital Marketting: Self-Paced 

This course provides an understanding of the internet and online business, as well as a wide variety of internet operations such as search engine optimization, social media, email marketing, customer relationship management, promotions, influencer marketing, and other innovative strategies. While working 1-on-1 with instructor, Brian Shields, in this self-paced course, you will learn to Identify the appropriate channel(s) for digital marketing campaigns, understand how AI is impacting digital marketing, manage CRM and email marketing campaigns, create audience persona, create branded content, write copy appropriately for digital marketing activities, utilize third-party web services to assist with search engine optimization, create and run promotions based on chance and skill, measure and analyze a digital campaign, spot good and bad practices, create a well-rounded digital marketing strategy. This course will conclude in a project that will consist of a written paper and presentation.

In-Person Meeting Times: 

• Session 1: Friday 5pm-9pm
• Session 2: Saturday 9am-6pm
• Session 3: Sunday 9am-1pm

Location: 

Long Island Univeristy-Post Campus: 720 Northern Blvd. Brookville, NY 11548. Phone: 516-299-4193 

*Register for One Section: If you enroll in multiple sections of this course, you will be charged for each registration.